Before we talk about the essential factors in the success of email marketing design, we must first know the purpose of email marketing and the main reason for sending emails? The primary purpose of sending an email or designing email marketing is to direct the audience to the site’s page. This means that the sent email can persuade the audience to view it and click on the link inside the email and eventually enter a page from the site. All these measures are to increase the sales of products or services.
If you are not familiar with Running email marketing campaigns, it is better to read the article Run a Successful Email Marketing Campaign first.
To design a successful email marketing campaign, you need to consider the factors. In this article, we’re going to look at three key factors that can contribute to email marketing design success.
How to choose an email sender name
Choosing an email sender name is one of the most critical factors in successful email marketing design. The first thing that attracts people’s attention when reviewing email is the name of the email; So be careful when choosing an email sender name, as this factor plays a vital role in whether or not you read an email. It is recommended that the person’s name be used to send the email. But in some cases, people may not want to use their name when sending email marketing, which is best done when using their organization name; Another point to keep in mind when designing an organization’s marketing email is to use a known name to the audience so that when people view the email, they know which organization or person it is.
Suppose Segmentino wants to send an email to its audience and they are familiar with the name Segmentino; As a result, the use of the name Segmentino is recommended for better email marketing, so that the audience’s attention is drawn to the email when they see it, or they may not be familiar with the Segmentino, so it is better to use a personal name to send this email to these people. Using a person’s name helps them pay more attention to the email they receive.
Another point to consider when designing an email marketing campaign is to use the email address through which the organization can receive or send emails.
How to choose an email subject
How you choose an email subject to persuade your audience to review your email is very important. Can email marketing be the topic of choice for viewers to view their email? Viewing emails by the audience is very useful in the success or failure of the email marketing campaign.
Designing an email marketing campaign fails when the audience has not seen the email. As a result, email marketing design should be done so that the audience tends to check the email and then click on the site page link after the review.
So the two main goals of promotional email design are first to persuade the audience to open the email after viewing it, and then click on the link inside it after opening the email and seeing it.
How to design an email body
You may think that the email body is the same as the text of the email, but I have to say you might be wrong; Because the body of the email has components that affect the impact of email on the audience. These components include the following:
- Graphic elements
- And …
The purpose of designing the email marketing campaign’s body and using the right images, attractive graphic elements, persuasive text, and other components, encourages the audience to read the full content of the email and then click on the link to enter the site page. This is very important because many people may open your email but not click on your site page. After all, the email you sent did not encourage them to click on the link. Your email should be designed so that people are encouraged to click at the same time after viewing it.
As mentioned, choosing the name of the email, subject and body is very important in persuading the audience to click on the link on the site page after viewing the email, and the main purpose of the email body is to click on the link after viewing the email; This leads to branding and increasing sales of the organization.
Another essential point to keep in mind when designing an email body is that you should never sell products or services in the email body to your audience. After the introduction, many digital marketers announce the price in the email body, which causes the audience to decide whether they want to buy that product.
So the body is not a place where sales are made; it just has to be designed to be engaging and persuasive so that the audience is willing to click on the link.
Another issue that is very important and must be considered is how to increase the email open rate and click-through rate?
Suppose you have a list of 10,000 people and you send emails to all of them and 30% of people open the email they received, but only a small percentage of them want to enter the site and buy from the products, we conclude that the email marketing campaign has failed because it has been unable to persuade more audiences to open the email and enter the site.
If you can improve the quality of your designed emails, then you will get better results. Suppose 2,000 of the 10,000 people who received the email open the email, and 40 percent, or 800 of them, after opening the email, are encouraged to enter the site and purchase the product, then, in that case, we can say the campaign has been successful
In this article, you will find that the primary purpose of email marketing is branding and increasing sales. The essential factor in designing a successful email marketing depends on the email address, subject selection, and body design style, which encourages the audience to read the email and then enter the site’s page through the link and get more information about the products or services and then buy the products or services, which increases sales and profits of the organization.