The impact of SMS marketing and sending promotional text messages in the development of any business is undeniable. SMS marketing is, in short, the same promotional SMS that is commonly seen on most mobile phones. And that doesn’t mean it’s easy to produce, SMS marketing has rules that must be followed, and negligence doesn’t work, and it can lead to poor performance for the company.
The undeniable impact of the SMS marketing on business
Like many people, you may think that sending promotional text messages is one of the worst types of advertising in the world, and will not bring so much feedback; But it is not. Marketing professionals and those who have a lot of experience in marketing and attracting customers via SMS consider SMS marketing as one of the most profitable marketing methods.
The point to keep in mind is that SMS marketing, if not used properly, will not only be useless for you but will also have a negative impact on your business.
But why is SMS marketing so important?
In this section, we want to tell you about the positive effects of SMS advertising and the use of SMS marketing in the business. Effects that make having a SMS system a must for any business.
Introduce your business via SMS system
One of the challenges of any business, in the beginning, is getting to know people. Depending on the type of business you have, different methods from email marketing to social media activity can be used for your branding. But one of the methods that works in most businesses is introducing a business by sending an SMS which is SMS marketing.
If you have a small business and want to be known in one or more specific areas, you can use the possibility of sending bulk SMS by city. If your business is not limited to a specific area, you can send bulk SMS based on the characteristics of the target audience (including age, gender, and occupation).
You use the SMS system for notification
I promise that if you open your mobile inbox right now, you will encounter a lot of promotional text messages with different topics. Some of these text messages have been sent to you with the aim of informing you of a new discount code or announcing upcoming events.
The benefit of this is that your brand will stay in the contacts’ minds over time and they may be waiting for your promotional text messages and discount codes to purchase from the site or use the service.
Just make sure that sending promotional text messages requires proper and calculated scheduling.
You use the SMS system to coordinate appointments and meetings
If you have a large company or office, you know that coordinating meetings and appointments with clients is not easy. One of the things you can do to regulate appointments is to remind them of the date and time of the meetings using the SMS system.
With the features that the SMS system has, you can group your contact, enter the text of the SMS you want to send to the system, set the time and date of sending, and leave the rest of the tasks to the SMS system.
One of the stages of progress and being on the path to growth is the continuous analysis and constant review of strengths and weaknesses. In order to know what your customers think of you or whether they are satisfied with the way your services and products are presented, you need to conduct a direct or indirect survey.
Holding a survey using the SMS system is one of the ways to get feedback from customers. With this feature, you can get to know your customers and their needs better and know what approach to take to meet their needs.
You can hold a contest
Holding SMS contests may not be the right business for every brand and business, but there are still businesses that use SMS contests to attract new customers and increase their sales.
For example, inviting the contacts to send the correct option to a question (which you have asked on social media or television) will increase your interaction with the audience, and more importantly, have a list of golden numbers. Golden numbers are numbers that are owned by your potential customers. These people have reacted to your ads and are willing to give you their phone number; So you can count on them to purchase.
Shocking statistics on the effectiveness of SMS marketing
Well, now that you’re somewhat familiar with the benefits of having a text messaging system in the business, it’s a good idea to keep track of the effectiveness of promotional text messages.
- About 98% of promotional text messages are viewed
- On average, each person looks at their mobile screen 150 times a day.
- Mobile phones are on average less than a meter away 14 hours a day.
- 75% of people welcome discount coupons
- 22% of discount coupons sent are shared with at least one friend.
- The average response time to a text message is about 90 seconds, while the average email response time is about 2.5 days.
- 83% of people are not only not upset but also satisfied with receiving 2 promotional text messages per month.
At last, there is a lot of talk about SMS marketing and it is not possible to learn all its advantages, disadvantages, features, and principles in one article.