Lead Management

Complete sales activities, see the detailed company and contact records and view communication history in one place so you can manage leads without the hassle.

Segmentation

Many successful businesses continue to grow simply because they understand their markets and customers. One of the best techniques businesses can use to better target their customers is market segmentation. Simply put, market segmentation is an identification process that allows businesses to recognize the specific demands of particular customer demographics and use those insights to develop products and services that meet the target users’ demands.

Personalized Content

Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.
The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual.

Campaign Automation

Marketing automation frees marketers from repetitive tasks and helps brands pump up profits, automatically.
Leading brands know this and use it to their advantage. In fact, 77 percent of CMOs at top-performing companies implement marketing automation to increase revenue.

Features

Staging

Multi-Channel Communications

Personalized Content

Lead Scoring

Email Marketing

built-in builder

Website Tracking

Landing Pages & Forms

Third-party Integerations

Account-based Marketing

Progressive Profiling

Reporting and Attribution

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