Marketing is fair and no one has an advantage over others. In other words, it is not important who you are. Studies of Burson-Marsteller show that adult Americans have a desire to use the various services at least one time when they need it. Therefore, the main considering issue for customers is the experiences you provide for them, and it is less important for them how long your company’s been around.

The market is thriving and new rivals are appearing suddenly. According to Harvard Business Review, the on-demand economy is drawing 22.4 million consumers annually and $57.6 billion in spending. So, it is promising news to keep in mind that effectively communicating can differentiate your brand. 

If you want your brand is more valuable to your customers, you need to be faster and more responsive. According to AYTM reports, 68% of customers expect to receive their product or service just at the moment. Interestingly enough, 42 percent ready to pay more for their comfort. 

Lux Research shows that customers in some conditions like to pay as much as a 25% premium for food delivery compared to times that they are in-store or restaurant. Therefore, consumers prefer their convivence in advance, when they pay more. If you want their purchases to continue, you need to surprise and delight them with marvelous, personalized experiences.