Using the info you have on your users wisely can result in a spike in your revenues. For instance, imagine that you have analyzed a user’s behavior and based on that, you know that he’s willing to travel once in a season.
With more info, you can even guess the more probable destinations and this way, you can make irresistible offers that he can’t simply turn down; a one-week accommodation in a 3-star hotel is an example of such offers.
Furthermore, you can elicit different aspects of users’ interest in travelling with the help of AI-based features. This way, you can recommend a variety of package deals (ticket+hotel) which are a win-win situation for you and the users.