Email personalization is an email marketing process that uses personal information of subscribers to produce more targeted emails.
Personalized emails are great because they provide subscribers and users with more relevant information, that interests them specifically, instead of the generic, “mass-produced” email content, that attempts to accommodate to all customer types. 

The recommendation engine analyzes the unique browsing and buying behavior of every visitor to your store and then builds a unit of recommendations for each visitor, based on individual ranked visitor interests and demographics, as well as crowd wisdom extracted from other traffic on your shop.

If you run an e-commerce site, you already know that cart abandonment happens way too often.  visitor on a web page who leaves that page before completing the desired action. With Segmentino abounded cart feature, There is an enormous opportunity to win back some of that revenue by sending shoppers a follow-up email that brings them back to seal the deal.

A/B testing is a great tool to help improve your email marketing performance. A/B  testing is the only way to statistically prove which email campaign brings you the most success. It’s also the fastest way to figure out what your audience likes (and optimize your email campaigns accordingly). 

As a marketer, tracking all your email analytics can often be a challenge. However, tracking the performance of your email marketing campaigns in aggregate is really important. Segmentino establishes a complete report feature to help you track your campaign analyses.