SMS Marketing

People have a close relationship with their smartphones. It seems most of the time they desire to read received messages. Therefore, considering SMS as the most reachable communication channel among all is not an exaggeration.

As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers
sending promotional campaigns or transactional messages for marketing purposes using text messages.