You can send a App push notification to all your subscribers or reach only some of them: Segmentino offers different ways to target specific users or segments.for instance, send notifications for specific users, or group of users, you can target users or groups of users by tags and etc..

Adding a Goal to your message makes it easy to see how successful your message is at driving specific user behavior and ROI. Goals are an optional feature that creates a separate Goal metric in your message’s Analytics.

Getting attention from your audience with mass communications has lost its potency. Smart Push notification is now one of the most effective tools for actively engaging your customers. But you have to tailor notifications to meet users’ needs and interests. The very first step to nail personalized push notification delivery is to start with your data information. With smart push you can send notification according behavior of your users, such as abandoned cart push, recurring buy push and such things like these.

What is the point in wasting time on assumptions when you have the ability to test what works best for each user segment and actually learn about their preferences? With all the time and effort you put into your marketing communications, it is essential that you are winning over your users.  You need to make sure you can actually increase engagement and user retention as a result of your push notifications. That’s where A/B testing comes in…

In-app messages are hyper-targeted notifications that are sent to users while they’re using a mobile or desktop application. In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers.
Because in-app messages trigger when a user is active within an app, they’re an especially productive way to boost traction with your most engaged users