Segmentino supports sending app notifications to devices that have been seen in a specific area, you can start push notification campaigns use the customer’s general location data and time-zone to create a prompt that feels personalized, drives users to a nearby store, and encourages them to use the app to make an order. When they open the message, they’re brought to a screen in the app that explains the promotion, then directs them to find their nearest location.
You can send a web push notification to all your subscribers or reach only some of them: Segmentino offers different ways to target specific users or segments.for instance, send notifications for specific users, or group of users, you can target users or groups of users by tags and etc..
Adding a Goal to your message makes it easy to see how successful your message is at driving specific user behavior and ROI. Goals are an optional feature that creates a separate Goal metric in your message’s Analytics.
While the default message metrics such as open rate are good for optimizing the top of the funnel, Message Goals can give more insight into how your users are behaving later on in the funnel.
It’s a big, big world out there; and people want that world within their own hands, having it right under their thumbs.Â
Getting attention from your audience with mass communications has lost its potency. Smart Push notification is now one of the most effective tools for actively engaging your customers. But you have to tailor notifications to meet users’ needs and interests. The very first step to nail personalized push notification delivery is to start with your data information. With smart push you can send notification according behavior of your users, such as abandoned cart push, recurring buy push and such things like these.
What is the point in wasting time on assumptions when you have the ability to test what works best for each user segment and actually learn about their preferences? With all the time and effort you put into your marketing communications, it is essential that you are winning over your users. You need to make sure you can actually increase engagement and user retention as a result of your push notifications. That’s where A/B testing comes in…
A/B testing is the comparison of one or more versions of a push notification to see which one performs better. These tests are sent to smaller groups of randomly selected users before sending the winning version to the remaining majority of relevant users.
In-app messages are hyper-targeted notifications that are sent to users while they’re using a mobile or desktop application. In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers.
Because in-app messages trigger when a user is active within an app, they’re an especially productive way to boost traction with your most engaged users
